Business Privacy Policy


This privacy policy (“Privacy Policy”) applies to (“Website”) owned and operated by Rule Incorporated LLC (“LendFire,” “we,” “us,” or “our”). This Privacy Policy describes how LendFire collects, uses and disseminates personal information you provide on our Website.


  • Information You Provide. We may collect and keep any personal information you provide to us through our Website or in any other manner, such as email, on a secured website and/or server. This includes information that identifies you and financial information. Information that identifies you may include your name, email address, date of birth, mailing address, telephone number, and social security number. Financial information may include your income, assets, and debts. We use this information to provide you with our Services. We may also collect information you provide about others, including their name, email address, date of birth, mailing address, telephone number, and social security number. In addition, we may gather the names, email addresses, and other personal information provided by people who contact us through our Website with questions about our company. We collect this information for the sole purpose of responding to such inquiries and do not store the contact information unless requested, for example job applicants who submit resumes.


    You may choose not to provide us with personal information. However, we will be unable to provide you with our Services if you do not provide us with personal or financial information. Furthermore, due to the nature of our Services, you may not opt out of the transfer of personal information to Lenders.

  • Information from Third Parties. We may obtain information about you from vendors, contractors, and other third parties. You authorize LendFire and Lenders to obtain a personal credit profile from credit bureaus to determine your creditworthiness. You further agree that we may verify your identity and the information you provide us with third parties. We may also use both your required and optional information to facilitate other activities and transactions with you.
  • Cookies and Other Automatically Collected Information. We use aggregated information about your computer and your visits to our Website, such as your IP address, geographical location, browser type, referral source, length of visit, and page views in the administration of our Website to improve its usability and to evaluate the success of particular marketing/advertising campaigns, search engine optimization strategies and other marketing activities. We use non- identifying and aggregated information to help optimize our Website based on the needs of our users.


We use information we collect about you to (a) provide loan offers to you from Lenders or to match you with potential loans and services that you may be eligible to receive; (b) provide customer service; (c) manage your relationship with us; (d) communicate with you by email, postal mail, or telephone or through marketing messages when you or someone using your computer visit(s) our Website and/or other websites about products or services we offer or are offered by third parties; (e) enforce our terms and conditions; (f) operate our business; (g) contacting you if there is a problem completing a transaction you requested or to discuss a problem with your account; or (h) comply with our legal obligations or as otherwise permitted by law. Certain personal information must be supplied during the registration process, as indicated below, in order to (a) enable users to login to the Website, (b) determine eligibility for loans, (c) verify your identity and the identity of any proposed cosigners, (d) establish borrowers’ ability to request loans by verifying that they are at least 18 years of age, (e) identify or guard against potential fraud, and (f) abide by anti-terrorism laws and regulations.


We use appropriate physical, technical, and procedural safeguards to protect your personal information from unauthorized access and disclosure. We encrypt the transmission of your personal information over the Internet and only permit authorized employees, business partners, Lenders, and third-party service providers to have access to your personal information. We encourage you to take care when you handle or disclose your personal information, including passwords. No system can be completely secure, and we do not warrant that your personal information, transactions, or communication will always remain secure.


  • Service Providers. LendFire shares your personal information with authorized service providers that perform services on our behalf. These entities include credit bureaus, fraud databases, collection agencies, electronic payment service providers, customer support call centers, and companies that support marketing services, or other services and features that we offer. We share information with these third parties only to the extent necessary for us to process the transactions you initiate or perform other specific services on our behalf. These third parties are not permitted to share or use such information for any other purpose. Third parties or their servers may be located within or outside of the United States.
  • Lenders and Marketing Partners. If you request a loan by providing your information and submitting our online form, we may share your personal and financial information with Lenders or other marketing partners who may have financial products, services, or promotions suited to your interests. We may also share your personal and financial information with third-party investors who will help finance your loan after you sign a loan agreement with the Lender. You must contact those Lenders directly to learn about their privacy and security practices because they are separate companies and are not governed by our Privacy Policy. You agree that you are bound by those privacy and security policies to the extent they apply to the use and sharing of your information. We may also disclose your personal and financial information to other third parties as permitted by law.
  • orcement or other government agencies as required by law or for the purposes of limiting fraud. We reserve the right to disclose your personally identifiable information when we believe that disclosure is necessary to establish, protect, or exercise our rights, defend against legal claims, or as otherwise required by law. We may also disclose your personal and financial information to respond to a subpoena or similar investigative demand, court order or request for cooperation from law enforcement or other government agency, or legal process served upon us. We may also share your information with third parties in connection with a substantial company transaction, such as the potential or actual sale of all or a portion of our business, a merger, consolidation, asset sale, or bankruptcy.


This Privacy Policy applies only to our online activities and is valid for visitors to our Website and regarding information shared and/or collected there. This policy does not apply to any information collected offline or via channels other than this Website.


By using our Website, you hereby consent to our Privacy Policy and agree to its terms. If you require any more information or have any questions about our Privacy Policy, please feel free to contact us by email at


We reserve the right to change this Privacy Policy at any time. We may amend this Privacy Policy on one or more occasions by posting a revised policy on this Website or a similar website that replaces this Website. We may also notify consumers who apply for loans via our Website.

If you have any questions about our Privacy Policy or our information practices, you may contact us at